Midwest Roots is our sales broker – they give us the person power to maintain close relationships with our stores. They love to travel around meeting foodies and sampling local delights at all the country’s best specialty shops. This allows Matt and I to hold down the fort in Madison, focusing on creating new recipes, making lots of small batches of our year-round flavors and sourcing seasonal produce.
A new MidwestRoots employee came up recently to learn more about the Q&A production process, and we had been working on some new flavors. Check out this post she put together about how we develop new preserves.