About Q&A

Clare and Matt June 10 #2

Hi! We’re Matt and Clare, and we handcraft our artisan preserves up here in Madison, WI. And when we say handcrafted, we mean we’re actually in the kitchen slicing, dicing and caramelizing until all hours of the night. We carefully test each step of the process, tasting and tweaking to ensure each batch is up to our exacting standards. This artisan-centered approach allows us to always use the highest quality fresh produce, adjusting for the differences in season and variety. We source locally and find heirloom varieties whenever possible. And we only make flavors we love. We hope you do too – enjoy! Learn more.



Quince and Apple is based on relationships – with our farmers, our retailers, our customers and our community. We strive to build those relationships with every decision we make.

Quince and Apple is driven by values. We want everything we do to reflect our values and to be of the highest quality.

Quince and Apple is committed to sustainability. We always use only natural, whole ingredients, and we source our produce locally and organically when possible. We are mindful of the environmental impact of doing business and look for low-impact options in our production, packing and shipping.

And, we do business with other companies who share our values.

Our Story

Quince and Apple has been decades in the making. Clare comes from a long line of entrepreneurs, starting with her great-grandfather, who founded his business during the Great Depression. Chef (and husband) Matt ran an organic food co-op, got his culinary degree and worked in high-end dining before moving into food production. While Matt is in the kitchen, developing recipes, julienning shallots for hours and pasting labels on jars, Clare is the strategy lady and sits around reading books like “Good to Great”. (And she also does some real work, like run the business.) They both share a passion for excellent food and cook all their meals at home from a CSA box, except for the times when they spend all their expendable income eating at really nice restaurants. Their goal is to create the highest quality, most innovative and values-driven preserves – and business – possible.

More photos!

Matt hand-cuts shallots Clare Measuring Tea for Fig and Black Tea Preserves Clare Adds Tea to Make Figs and Black Tea Preserves